Wavemakers Collaborations – Update on What We’ve Been up to

Wavemakers Collaborations – Update on What We’ve Been up to

Hello fellow Wavemaker!

It’s been awhile since we last updated our blog – forgive us! But we thought we would share with you what’s been happening with us because it has been pretty awesome!

Wavemakers X Nashpotatoes for Mangtha community


Mangtha women at Cafe Dola

In partnership with UNHCR Malaysia, Wavemakers has been given the opportunity to train the Chin women of Burma on business development and marketing for their bag and accessories brand Mangtha. With topics ranging from partnerships to customer service to marketing strategies and even photography, we hope the training provided will empower these women towards growing their business as a whole and improve their livelihoods wherever they go.

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Our current collaboration is also extra special as we teamed up with Nik Nasha Damia from Nashpotatoes who spearheaded the improvement of the product quality of the Mangtha bags. With the new design ideas she’s introduced, we hope to bring in potential buyers for the Mangtha women to showcase by the beginning of next year.

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As the project is currently ongoing, you can stay up to date with the progress on our Instagram and Facebook so don’t forget to check it out!

Wavemakers X ASEAN Startup Track Cohort 3 at Malaysian Global Innovation & Creativity Centre (MaGic)

ASEAN Cohort 3

Aside from working with refugees, we were given the chance to provide our marketing insights for cohort 3 of ASEAN Startup track at MaGic! Yup. From how to improve their Social Media Marketing Strategy to defining their Target Audience and even understanding the importance of Gamification, the sessions were packed with plenty of tips, strategies and raised many questiones on how they can grow their business online. We met plenty of startups who had brilliant ideas and plenty of which we could definitely see growing.

We wish them all the best in their business and hope to see our insights applied to their digital marketing strategies!

Wavemakers X Yayasan Sukarelawan Siswa at Putrajaya 

Yayasan Sukarelawan Malaysia with Wavemakers

With the youth being our future prime ministers and business owners, the team at Wavemakers saw the need to partner up with Yayasan Sukarelawan Siswa (YSS) and impart knowledge on digital marketing so they can grow their mission – to promote the spirit of volunteerism amongst youth in Malaysia.

The experience was definitely empowering for both ends as we got to see the enthusiasm these soon-to-be university graduates had and how they were excited to be part of something bigger. In that sense, we have to take our hat off to Dato’ Zuraidah Atan, Chairman of YSS community as her encouragement will definitely create more noble leaders for tomorrow.

If you’re interested in learning more about their organisation, check them out on Facebook or at their Website.

Wavemakers X Startup Weekend KL: Women at Google Malaysia 

Startup weekend women malaysia

Being a group of women who aim to empower other women (and men!) in business, we were more than happy to mentor for Startup Weekend KL: Women’s Edition which was conducted at Google Malaysia earlier last month.

With a goal to encourage and inspire more female leaders in startup teams and to connect more women to the vast number of resources and mentors, the entire event was well organised and filled with inspiring women including culinary genius Ili Sulaiman from Agak-Agak and Dish by Ili and Regional Manager of Techstars Lalitha Wemel (pictured in photo). It was definitely an honour to stand side by side these women to provide guidance and insights on these fresh and exciting startups. We look forward to joining more of this in the future!

What’s coming next

Of course we haven’t forgotten our main focus for Wavemakers which is to help SMEs improve their digital marketing strategies so we are having a course on the following topics in November and December before we wrap up the year. Yay! You can sign up on the links below and be sure to be quick as spaces are limited!

SIGN UP > 18 November, 2016 – Digital Marketing Workshop: Finding & Engaging with Your Target Market

SIGN UP > 23 November, 2016 – Digital Marketing Workshop: Finding & Engaging with Your Target Market

SIGN UP > 24 November, 2016 – Social Media Marketing: Which Platform Works Best for Your Business?

SIGN UP > 1 December, 2016 – Gamification for Your Business

Looking forward to having you join us! 🙂 Get updates on our Facebook.

Why Should You Care about SEO Tactics for Social Media?

Why Should You Care about SEO Tactics for Social Media?

Ask yourself, how much time do you spend on social media every day? When you think about your answer, start thinking about the role of social media and how it has affected our behaviour on the internet. There’s definitely a change in way people search for information on the web.

Google is no longer the king of it all because it does not have the capacity to index every single page on the web. As social media users, we have found a new avenue to search for things and that would be the alternative search boxes we see on social media channels. The popular search box is no longer limited to Google. People are more likely to type a question directly onto the search box linked to any social media app that they are using in the moment versus deliberately going their way out to click and open a new tab of a search engine landing page.

This is mostly true when searching for information such as magazines we follow or maps of restaurant locations or official brand pages. People are interested in real live and timely content, so they’ll resort to social media channels and expect updated content versus say visiting an official business site or blog. Regardless of what industry you are in, people are using social media as another point of validation for companies in terms of success, popularity and engagement. It’s a form of trust and expectation we have learned to adapt to since social media came into our lives.

You want to be findable on search engines but it’s time to go beyond that and think about how you want to be found on social media because that is the platforms where a lot of people hang out and spend time on the web. Here are 5 things you can do today to make yourself more discoverable on social media:

  • Do your homework and get to know your main keywords

If you want to shoot an arrow blindfolded, the least you could do is study the technique to do it before you aim. There are so many available tools online (ask us!) that are easily accessible and free to use. It’s not rocket science and you don’t need to be a tech whiz to find out your primary keywords. Start off by identifying at least 10 keywords that you think is relevant to your business and that you know will resonate with what people are looking for. Be sure to take advantage of these keywords and use them as weapons to optimize your posts.

  • Be mindful when using hashtags in your posts

The much debated question we all ponder about, are hashtags relevant? Yes and no, yes if you have done your keyword research and know the main words that determines what your business about and how it relates to what people search for. No, if you’re regurgitating words that you assume would matter to them, almost like spamming. Don’t overdo it and flood your posts with hashtags, they are made for digital algorithms to make sense of, not humans. So in the human eye, it will only look like a big mess of gibberish letters. You can either placed the hashtags at the bottom of your post (for Facebook) or create a comment under your post (for Instagram) and place your hashtags there. So think before you post, what does your business offer and how would people find you?

  • Always research, observe trends and find out what people are talking about

Read reviews and comments, these are valuable materials that will help with your content direction. Take it as an advantage, shift your mind to see social media as an ongoing experiment for your business. People are already active on social media and they are constantly giving out free information to what they are all about, from what are they thinking to feeling to what they like and do not like. It’s the best way to survey your customers and find out how you can create products, services or content that are relevant to strategize how you can grab their attention and trigger their emotions. Besides, haven’t you heard that social sharing is the new link building?

  • Get your social media settings right

Most business owners know that social media is important and they create accounts without knowing how to set it up properly. It’s redundant to have a social media account that has nothing to do with your brand name. For example, if you have a facebook account for your business, what is the link that lead users to your Facebook page? Does it spell out your brand name or is it just a bunch of letters and numbers merged together? If you can’t understand the links, the search engines would properly be on the same page as you. Get smart with social media features by reading more about their constant updates or by speaking to your marketing guru or IT expert. Unfortunately social media is not a magic carpet that will take off on it’s own will and create magic. It’s up to you to create the right foundation and set a direction to make sure the algorithms will be able to digest what your social media page is all about and reach an audience who are relevant to your cause.

Social media is challenging the role of SEO, the focus has shifted beyond page rankings and we now need to consider about relevance. While SEO is still valuable to make sure search engines can digest your site, you can achieve greater results by getting the technicalities right and merging these tactics with content marketing. Having a human friendly approach to SEO will result to a more sustainable outcome in the long run for your online presence and by combining the mega forces of content marketing, social media and SEO, you’ll be able to improve your organic growth.

Questions? Thoughts? Ideas? We would LOVE to hear from you! Please leave your comments below or get in touch at: training dot wavemakers at gmail dot com.

The Keys to Writing Great Content

The Keys to Writing Great Content

If I had a dollar for every time someone asked me how to write or what to post, I’d be rolling in $$$ by now! Yes, I’m a writer by profession but as many others will tell you, it’s rare for a great article to flow perfectly and effortlessly. It takes time to think, research, draft and edit. So I feel you when you say that it isn’t easy to constantly produce great, engaging content (believe me, I know). But in the context to social media, this isn’t necessarily the case. The world is waiting to consume your content, and they’re ready for it now. Like, right NOW.

So I’m going give you my tips for writing great, effective content. Because as you know, the right content will increase your visibility and reach, but the wrong ones can do the exact opposite — it can make your brand more and more irrelevant, eventually leading your audience to react to your posts in a less-than-fond manner.

Here are, in my opinion, the 3 key things to good content (these are especially true when it comes to social media):

#1 Knowledge

Making your content effective means creating something that’s relevant and engaging. It boils down to understanding your audience, so you can create content that resonates with them. Do they care about the environment? Are they health conscious? What do they like to consume on social media? This knowledge leads you to be able to produce content that will reach them because it’s relevant to their interests.

#2 Purpose

What’s your point, really? I know this seems like a no-brainer but you’d be surprised at how easy it is to lose sight of this when you’re focused on being creative (or witty, or spunky). Keep the purpose of your content clear, and visible; write your purpose and point down first so you don’t lost sight of these, before adding all the fluff and personality. Also, make sure that the fluff doesn’t overshadow the purpose — also.

#3 Personality

Speaking of personality, if you’ve been posting on social media for some time, you would have developed a brand voice and tone. What’s your brand personality like and how has it been translating in your content? Are you coming off authoritative instead of a friend sharing information? You can even ask your audience how you sound to them when they are reading your content. Does it tally with how you want to come across? If you’re feeling overwhelmed, list down your brand’s personality traits and make it visible so that when you’re creating content, it acts as a guideline.

So there you have it folks, a brief summary of some key things to note when it comes to creating content on social media. Having an in-depth knowledge of your target audience, knowing your purpose on social media and the purpose of each post, and embodying your brand personality will build a strong voice and presence. It’s so much easier to do when you have a clear goal in mind, and have a good grasp of how you want to come across.

Keen to learn more? Get in touch with us or email us at training.wavemakers [at] gmail.com!

The Different Types of Content Marketing for Your Business

The Different Types of Content Marketing for Your Business

Content marketing is nothing new. By definition it is a strategic marketing approach (online and offline) aimed to create and distribute valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

The visual below represents the process in how a consumer/buyer would make his/her decision based on the content he/she absorbs. There are various stages that he/she will go through that will ultimately head towards a call to action. So as a business it is your job to shape what it is you want your consumer to do before you decide to create compelling content. You could choose to combine various call to actions into one format but bare in mind that it is clear and concise so that the buyer recognises that it is relevant for them.

Stages of Content Marketing by Wavemakers (1)For example, let’s imagine you as the team at Apple were considering to get a buyer to be aware of the latest iPhone. You could create a stylish video ad on Youtube that shows the latest iPhone being used by some cool celebrity and combine it with create a press release showcasing your CEO introducing its new features. That may spark Awareness of Need to some but will it lead to Purchase and Loyalty? Perhaps not for a Samsung user.  Sure, you could already send out Email Newsletters and Social Media posts to your Loyal fans but what if we wanted to start getting a Samsung user to do an Analysis and Comparison on the iPhone to entice them into buying the product? Could we release a comparison table of both products side by side to show the differences of features? Or perhaps allow a physical demo on the phone to give them a feel since they already own a Samsung? The ideas are endless. And these examples given are ultimately content marketing formats that every business could use and add into their marketing mix.

But to nail that marketing mix we need to understand what kind of buyers exist out there. Are they analytical? are they status conscious? are they artistic? These questions may sound general but the more details we have on our buyer the easier it gets for us to decide the best medium to use to distribute the content you created as well as how to shape your content to your target market and what will be the most creative way to present it to them. With that in mind your content marketing strategy will definitely be a lot clearer too!

Are you having trouble defining your market? Our upcoming Overview course will give you a better idea on how to define your buyer to create the best content for them. Sign up for our June series now! 

How Do Search Engines Work?

How Do Search Engines Work?

The internet has changed the way we live our lives. These days we rely so much on the internet to search for an answer to every question we have. From search engines like Google, Yahoo and Bing, we have different search engine providers that function differently based on their respective algorithms. Have you ever thought about how do search engines work?

Search engines have 3 main purposes and it starts off with crawling the web to discover content followed by indexing, analyzing and organizing content into databases and finally, retrieving and ranking relevant results based on a search query. If all this sounds a little bit too technical for you, here’s a quick anatomy to make sense of it all:

 

How Search Engines Work by WaveMakers

 

Understanding the anatomy of search engines will make you think about the role of SEO and how it can enhance your presence in the online world. Why do you need to care about Search Engine Optimization (SEO) tactics and develop strategies that work for your business? It’s all about making sure these spiders will not only crawl your web page but also analyze and rank your business as relevant results to its target audience and in a long run, create potential leads. As Georg Christoph Lichtenberg once said, ‘One’s first step in wisdom is to question everything – and one’s last is to come to terms with everything’. If you want to stay on top of the game in the internet world, it’s important to learn the way it functions.

5 Amazing (and FREE) Tools You Need For Social Media

5 Amazing (and FREE) Tools You Need For Social Media

If you’re a start up or a small business owner, then you’ll agree with me that there are three very important things to note when running a business; the first is that every penny counts, the second is that every penny counts and the third, well if you guessed that it’s “every penny counts”, then you’d be right!

Thankfully in this day and age, it’s possible to get things done well without racking up the bills. Gone are the days you need to pore over “Website Building For Dummies” (man, and those books weren’t exactly light reads!) or go to HTML classes. Now, there are plenty of amazing apps and sites to help even the least tech savvy person make their website, blog and social media outlets look great and professional — all for free. In no particular order, here are some of our favourite free sites and apps that are super easy to use whether you are an entrepreneur, social media manager or just someone who wants to unleash their inner creative genius.

Pssst: You may want to save this page for easy reference.

1. Unsplash

When it comes to beautiful photos that’s also been beautifully edited, nothing does it better for us than Unsplash. Images are clearly shot by photography enthusiasts because they’re just. So. Darn. Beautiful. All of them. You won’t have to bother with editing any of it. All photos are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including for commercial purposes, without asking permission from or providing attribution.

2. Pixabay

Thousands upon thousands of high res images and vectors to search and sift through. For so many content creators we know, Pixabay has been an indispensable tool — whether you’re looking for a picture of, say, carrots (in a basket, on a chopping board or plate?), or historical buildings, you’ll most likely to find it here. Copy, edit and use the images to your liking without worrying about copyrights and attributions. Unless it’s stated that the image you’ve selected is protected by trademark, you’re good to go!

3. PicMonkey

Forget spending hours watching YouTube tutorials to learn how to edit pictures using Photoshop (trust us). PicMonkey lets you edit colours, remove blemishes, crop, make collages and put text into your images — which are core needs for your social media outlets. Must we mention that it’s super easy to use, even a monkey could do it?

4. Canva

If you’re like yours truly and visualise ideas and designs knowing exactly how you want them to look, then you’ll love Canva. Whether you’re designing flyers for your restaurant’s new menu or a simple Facebook cover image, there are millions of stock images and vectors, filter and textures, shapes and fonts to choose from to personalise your design. Prepare to unleash your inner graphic designer.

5. Photogramio

Another favourite photo editor site, Photogramio allows you to resize and brighten images, get rid of red eyes, blemishes and wrinkles (what else do you need to edit them selfies?). Plus, it has many filters so you can create moods with them just the way you do on Instagram.

Do you have a favourite app or to share? We’d love to know!

Top 3 Things to Consider Before Collaborating with a Social Media “Influencer”

Top 3 Things to Consider Before Collaborating with a Social Media “Influencer”

In this day and age, it seems like everyone needs to have a social media page for their business. From someone who sells cleaning supplies to your typical fashion brand to even a financial planning company – they all have it and assume that there will be an instant ROI from using social media.

Yes, this may especially be achievable when you know how to play with ads, create viral content and can churn out good copy with call to actions that ultimately lead users to your landing page. And sure, we could choose to talk about good strategies and tracking analytics but I will choose to save those topics for another time. Today, let’s talk about what those good ol’ “influencers” can do and how they can bring you your return of investment.

Following my previous article about Brands vs. Instagrammers, how does one pick the right influencer on social media? Here are 3 key things to ask them before you engage with their community:

1. Are they creative with their content?

Think of it this way – the influencer is like an art curator and he/she is about to agree to display your product in their gallery. Now the question is, how will they display your product? Will there be more than one photo? Will they make a special video? How will they share the information with their audience about your product? Do you believe their communication style suits your product? Do they fit your buyer’s persona? Never mind the number of followers (or likes) they have do they actually have a creative edge to the way they share their content? Remember, an influencer is not only a model. They should be your brand ambassador and are genuinely enthusiastic in talking about your product. And if they are not inserting personality into it, you might want to reconsider engaging with them.

2. Are they very responsive to you and their community?

The first point of contact with an influencer is usually sending out an email /DM introducing your brand and how you believe they are the right fit and that you would like to collaborate with them. It could also go the other way round where they contact you and that makes your job a little easier but you’re going to want to ask them point number 3 (which I will elaborate further below). But the point here is that once they respond, don’t be afraid to ask them questions like, what product(s) are they planning to engage in? What do their audience usually enjoy commenting about on their page? Who are their general audience? Would they be open to holding a contest once they provided a review? You have the right to ask these questions as it will determine whether they will bring you back any ROI. If they refuse to answer these questions then you know that they are probably not as legit as they seem or prefer to be paid in cash than in products.

3. Do they have statistics to share?

Now this is key. If an influencer is open to share their stats then you got yourself a keeper. It means that he or she is serious about providing value to your business and isn’t afraid to prove their worth. Of course for some of the bigger ones its easy to know that they have traction (by looking at their comments, followers, and likes ratio) but there are currently so many more out there who claim they have the audience but when you send them a product receive barely any growth for your social media page let alone enquiry. Now isn’t that fishy? Trust me, people go through extreme lengths to get freebies. And as a startup or SME with minimal budget, we’ve got to invest in the ones that are willing to be as transparent as possible. So go for those who don’t mind sharing their social media stats – female to male audience ratio, location of audience, traffic they have brought to other brands they have worked with, audiences responses to their giveaways etc. These will allow you to decide on whether they are worth working with.

While these are only 3 key things that I’ve highlighted, there are certainly many more considerations to look at when engaging with an influencer so if you have other notes, be social and share them in the comments section below!

*This article originally appeared on Nadzirah Hashim’s Linkedin Profile. 

Upcoming Wavemakers Courses – May 2016

Upcoming Wavemakers Courses – May 2016

Hey Wavemakers!

It was just over a month ago that we had our pilot event and we have to say it was awesome! We are super happy with the feedback given and took every insight from our attendees to improve to and create courses that YOU need.

With that, we would like to extend an invitation for you to join us for next series happening on the dates below!

Online Marketing – Finding and Engaging with Your Target Market

wavemakers-online-marketing-course-kuala-lumpur-may

Date: May 10th 2016
Time: 10am – 2.30pm (includes lunch break)
Location: APW Bangsar
Level: Introductory
Early Bird Price: RM400 per person (by April 30th)
Normal price: RM500
Max capacity: 12 pax

SIGN UP NOW

This information packed course will provide you with a 360 degree outlook on:

  1. Identifying and defining your target market
  2. Identifying your competitors online and understanding your edge
  3. Creating an online marketing strategy
  4. Creating content that will resonate with your target market
  5. Finding your brand’s social media voice
  6. The know hows of tracking your social media campaigns
  7. Easy-to-use tools to optimise and analyse your online marketing strategy

If this sounds like just what your brand needs, sign up here and we will send you further details on how to proceed. Those coming with a business partner/colleague will get their ticket at 30% off!

Social Media – Finding the Right Voice for your Brand

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Date: May 10th 2016
Time: 2.30pm – 4.30pm (includes tea break)
Location: APW Bangsar
Early Bird Price: RM300 per person (by April 30th)
Normal price: RM400
Max capacity: 12 pax
Course level: Intermediate

SIGN UP NOW

Out of all the elements of online communication, finding your brand’s social media voice may be one that is most overlooked. It has little to do with analytics and how ‘on point’ your graphics look, but has everything to do with how the messages resonate with your audience. This course will strike all the right online marketing chords – and show you the different ways you can talk to your audience that is consistent with your brand values and brand persona. After all, it’s not what you say, but how you say it.

Keywords Online – Why it Matters for your Business

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Date: May 11th 2016
Time: 10am – 1pm (includes lunch break)
Location: APW Bangsar
Early Bird Price: RM300 per person (by April 30th)
Normal price: RM400
Max capacity: 12 pax
Course level: Intermediate

SIGN UP NOW

Want to improve your online visibility? Get to know good practices and tools to make your website, blog and social media channels more relevant and findable for your target audience. You will learn easy ways to optimize your page rankings and make your site search engine friendly. With Search Engine Optimization (SEO) being fundamental in this day and age, we’ll help you understand the importance of keywords to boost your online presence because it’s a long term investment that can lead to opportunities. We’ll walk you through context demos, hands-on practices and group evaluations to make sense of everything. Believe it or not, you don’t need to be a computer expert or require technical knowledge to achieve immediate results!

Facebook & Instagram – How to measure your Return of Investment

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Date: May 11th 2016
Time: 2pm – 5pm (includes tea break)
Location: APW Bangsar
Early Bird Price: RM300 per person (by April 30th)
Normal price: RM400
Max capacity: 12 pax
Course level: Intermediate

SIGN UP NOW

So you’ve hired a social media manager to run your Instagram and Facebook. Have they revealed how their work will bring you a return of investment? Did you know there are other ways to look at return of investments aside from likes and followers? Yes! And we are going to teach you how to measure it. In this course, you will learn the math behind measuring your social media impact and whether or not you are on the right track. We will teach you the key metrics that every business should learn in order to validate their return of investment.

Not sure which courses are for you? Kindly contact us here and we will assist you! Looking forward to have you join us!

*Subject to response each course will require a minimum of 5 attendees in order for courses to be conducted.

Crafting Your Compelling Story and Making It Marketable

Crafting Your Compelling Story and Making It Marketable

All brands are community builders. Behind each and every brand are individuals who believe and identify with the brands – alas, that’s the whole idea behind anything you’d want to put a sign up for, isn’t it? Without delving into the nitty gritty of brand building, lets just take a look at the base of all brands, where it’s all about making impressions.

Much like meeting someone for the very first time, we would take in their appearance, assess the firmness of their handshake, judge their tone of voice and message (hostile, serious or friendly?) before concluding whether that person is worth spending our time of day on. All of that happens during the first minute of meeting someone, so making a good impression upon introduction is everything.

As Seth Godin said, “Marketing is no longer about the stuff you make, but about the stories you tell”. So if you’re trying to craft a story about your business that will resonate with your audience but have no idea how to do it, here are some tips that will hopefully steer you in the right direction.

  1. It’s Not You, It’s Me

Yes, the page is about you, but chances are, your audience is more concerned about their problems than they are with yours. So rope them in by relating to a general problem, emotion or ideal.

  1. Hook ‘em

Have you ever told someone a story and looked forward an interesting part, at which point you would pause for effect? That’s the part your audience wants you to get to. Sometimes the hook is unclear because your journey has been so interesting (to you), so you’ll need to ask yourself:

a. Where’s the dramatic turning point?

b. What’s so different about you and your business?

  1. Rhyme and Reason

Let’s first admit why we all started our businesses: we need to make money. But there’s no need to say it, because that’s everyone’s reason (plus, it sounds selfish to any ear). So answer us this: what’s the difference you want to make? Point out the problems you came across and make is as compelling and as relatable as possible, and your way of solving those problems.

  1. Show Stopping

No one likes a show off. We’re not saying that you shouldn’t highlight your triumphs, because those are important to convey so as to plant the seed of confidence in your audience – but don’t be afraid to highlight failures as well. After all, we’re human and mistakes are what ultimately pushes us all to learn and be better.

  1. Eye See You

Wait before you hit that publish button. It’s super easy to overlook a mistake when you’ve been staring at the same written document for hours on end. So it’s always best to let it rest and come back to review it – or better yet, have others read what you’ve written and see if there’s anything that needs to be cut out, added or corrected.

 

 

Brands Vs. Instagrammers from a Social Media Consultant perspective

Brands Vs. Instagrammers from a Social Media Consultant perspective

*This article originally appeared on Nadzirah Hashim’s Linkedin Profile.

For all you social media enthusiasts, I invite you to give your thoughts on this article.

But in case you have no time, in a nutshell the article is about this famous Instagram girl who rants about how she will quit social media because her life on Instagram is fake that in the end she has no money and she’s actually depressed so don’t believe all the photos you see as they were all edited. It’s nothing new but I felt I needed to address it.

Here’s a few lessons I can reflect from this article I read.

1. Instagrammers need to stop endorsing products they don’t have an opinion on. If you think brands are forcing you to change how you should post content then create a clause that says you have the right to give creative input to your content. Remember, it’s your account and you have the right!

2. Also, while you’re at it, please WRITE more content. Taking a photo of the product and tagging doesn’t give an in depth knowledge of how you actually feel about it – which is why I always favor Instagrammers who have Blogs and are willing to share their thoughts on how they feel about the product given. If you have no thoughts, then I suggest you start using your brain more or change career.

3. Brands need to stop using the NUMBERS as a benchmark. 500,000 followers doesn’t necessarily equal to conversions. How are the comments ratio? Are the commenters from the target market you seek? Choose an ambassador that engages their community. Choose an ambassador who cares to share the ups and downs of life and is willing to tell you what they think of your product. Why would you engage in “real” people otherwise? You need to know the quality of your product from a truthful perspective so you can improve.

4. Instagrammers, take note. BE REAL. We are all imperfect and its ok to show people our shitty hair days, awkward poses, silly faces and all that. In fact, if you’re going to take a selfie, do it just once and be happy with that momentary look you gave cos it’s how you truly felt at that second. Don’t delete it. Who cares if it wasn’t right the first time? And by the way, the numbers don’t matter. It’s your personal sharing space and the ones who truly care will respond.

5. And really, Brands need to understand that social media is not directly about selling products. It’s about finding the target market you want and getting them to interact with your product through articles, visuals and media that you have created or found. If your target market is not responding, then figure out why. That way you won’t waste your money targeting those who shamelessly ask for freebies and give no value (aside from giving a photo) to your brand.

6. Overall, its not social media that got this girl miserable. It’s this “perfection” mindset that is creating the depression and loneliness that we can all easily get sucked into. And while I do understand that we should not be glued to our gadgets, brands need to sell their products too. But if both ends of the spectrum can understand that its ok to be imperfect, (that Instagrammers can show their real self and brands should strive to improve on a genuine content marketing strategy) we will create a synergy that is beneficial for both ends. Both sides need to understand life is a working progress – and that happiness comes from embracing ourselves for all that we are. Choose imperfection – because really thats what makes life!

These are just my thoughts. Thanks for reading. Looking forward to hearing what you think. 🙂